Best Practices for Printers to Retain Existing Clients: Keeping Your Multi-Million Dollar Clients Engaged
Imagine, one of your top clients is preparing for their annual sales event. They place a massive order for banners, brochures, and flyers with your print shop.
You deliver everything on time, and they are thrilled. But then, they switch to a competitor who offers a seamless website with software experience, automation and customized marketing ideas. What went wrong?
For printers, retaining high-value clients is essential.
Did you know acquiring a new client costs five times more than keeping an existing one? With the increasing competition, simply adopting web-to-print technology is no longer enough. To truly stand out, it’s crucial to integrate it with the MIS, CRM, and ERP systems utilized by your major B2B clients. Implementing integrations such as Single Sign-On (SSO) and PunchOut can significantly enhance this process.
Additionally, integrating digital marketing for printing company strategies can help you stay ahead. Let’s explore the best practices to keep your multi-million dollar clients engaged.
Understand Your Target Market for Printing Services
Do you really know your clients? Understanding your target market for printing services is the first step toward meaningful engagement.
For example, a startup may need print solutions like logo design or business cards. Established companies might want large-scale printing such as posters or packaging. Segment your market based on these needs.
Here’s how to identify opportunities:
- Small businesses: Offer affordable design services and marketing kits..
- Event organisers: Highlight your ability to deliver quick, bulk orders.
- Luxury brands: Provide premium print solutions with unique finishes like gold foiling.
Understanding your clients’ needs allows you to personalise your services, giving you a competitive edge.
Leverage Technology: B2B Private Portals as a Business Solution
Modern web-to-print platform is essential for retaining clients. A powerful website is software that automates processes and enhances user experience can make all the difference.
